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## Press kit

#### Hidden Door

**Location**  
Globally Distributed

**Founded**  
February 18, 2020

**Founders**  
[Hilary Mason](https://www.linkedin.com/in/hilarymason/) and [Matt Brandwein](https://www.linkedin.com/in/mattbrandwein/)

**Website**  
[hiddendoor.co](/content/site-root.html)

**Contact**  
[press@hiddendoor.co](mailto:press@hiddendoor.co)

#### About Hidden Door

Hidden Door is a game technology studio building the platform for immersive fan experiences in beloved fictional worlds. We believe the future of entertainment will be driven by fans, hand-in-hand with creators, using the latest tools and technologies.

#### About the Game

Hidden Door is where roleplay meets fan fiction, and you can be the hero of your own stories set in their favorite worlds, licensed from authors and other creators you love.

With the vibe of a tabletop roleplaying game — including a playful Narrator as your guide — you'll experience endless adventures together with a host of generated characters, items, and locations. Coming soon, you'll be able to collect, trade, and share your cards to remix into new worlds and stories together with the community.

#### History

Founded in 2020 by Hilary Mason and Matt Brandwein, we're proud to be backed by Makers Fund, Northzone, Betaworks, Brooklyn Bridge Ventures, Homebrew, and angels Dan Sturman (former CTO of Roblox) and Joshua Schacter (founder of del.icio.us).

#### In the News

- ["The machine is not itself creative. The creativity comes from our authors"](https://aigamechangers.substack.com/p/the-machine-is-not-itself-creative) AI Gamechangers | 2025-10-20  
- [Hidden Door has Halloween games for adults who love fan fiction](https://gamesbeat.com/hidden-door-has-halloween-games-for-adults-who-love-fan-fiction/) GamesBeat | 2025-10-19  
- [Devs are more worried than ever that generative AI will lower the quality of games](https://www.gamedeveloper.com/business/devs-are-more-worried-than-ever-that-generative-ai-will-lower-the-quality-of-games) Game Developer | 2025-09-16  
- [Hidden Door launches social role-playing platform for co-creative storytelling](https://www.pocketgamer.biz/hidden-door-launches-social-role-playing-platform-for-co-creative-storytelling/) PocketGamer | 2025-08-14  
- [Hidden Door Rolls Out Literary Roleplaying Platform](https://www.publishersweekly.com/pw/by-topic/industry-news/licensing/article/98406-hidden-door-rolls-out-literary-roleplaying-platform.html) Publishers Weekly | 2025-08-14  
- [‘Pride and Prejudice’ and Vampires: New AI-Driven Role-Playing Platform Launches With Plans to Gamify Fan Fiction Across Books, Movies and TV IP](https://variety.com/2025/digital/news/hidden-door-ai-role-playing-fan-fiction-game-platform-1236488265/) Variety | 2025-08-13  
- [Hidden Door Turns Fan Worlds Into Licensed, Revenue-Sharing Story Platforms](https://www.forbes.com/sites/charliefink/2025/08/14/hidden-door-turns-fan-worlds-into-licensed-revenue-sharing-story-platforms/) Forbes | 2025-08-13  
- [Hidden Door is an AI storytelling game that actually makes sense](https://www.theverge.com/games/757816/hidden-door-early-access-ai-story) The Verge | 2025-08-13  
- [Hidden Door launches social role-playing platform with AI](https://gamesbeat.com/hidden-door-launches-social-role-playing-platform-with-ai/) GamesBeat | 2025-08-13  
- [AI, Creativity, and Soul: How Hilary Mason Chooses Her Own Adventure](https://open.spotify.com/episode/6QsdG9lQavCCPnv1tSggDm?si=a8bD-g2FTsudf-ebsv75Vg) CRAFTED. | 2024-10-22  
- [How generative AI could reinvent what it means to play](https://www.technologyreview.com/2024/06/20/1093428/generative-ai-reinventing-video-games-immersive-npcs/amp/) MIT Technology Review | 2024-06-20  
- [Brain Drain: A.I. And Indies](https://www.gameinformer.com/2024/05/27/brain-drain-ai-and-indies) Game Informer | 2024-05-27  
- [Generative AI Is Coming for Video Games. Here's How It Could Change Gaming](https://www.cnet.com/tech/gaming/generative-ai-is-coming-for-video-games-heres-how-it-could-change-gaming/) CNET | 2024-05-04  
- [Looking behind the "Hidden Door“: AI, Gaming and Storytelling](https://www.youtube.com/watch?v=OstvuDpvmlE) DLD Conference 2024 | 2024-01-11  
- [Hilary Mason: Deterministic vs Probabilistic, and How AI is Changing Storytelling](https://open.spotify.com/episode/2zQQ2jijMviUpYzMd6oqLE) Generative Now | 2023-11-02  
- [Hidden Door unveils new art style for its AI-based narrative game](https://venturebeat.com/games/hidden-door-unveils-new-art-style-for-its-ai-based-narrative-game/) VentureBeat | 2023-11-02  
- [Taking a peek behind Hidden Door's AI](https://www.gamesindustry.biz/taking-a-peak-behind-hidden-doors-ai) GamesIndustry | 2023-08-30  
- [How do you prevent an AI-generated game from losing the plot?](https://www.engadget.com/how-do-you-prevent-an-ai-generated-game-from-losing-the-plot-170002788.html?guccounter=1) Engadget | 2023-06-20  
- [Hidden Door launches playtests for Wizard of Oz games created by generative AI](https://venturebeat.com/games/hidden-door-launches-playtests-for-wizard-of-oz-games-created-by-generative-ai/) VentureBeat | 2023-06-19  
- [Creator of AI game Hidden Door: 'I don't think AI is innately evil—I think what we're arguing about is who gets to benefit'](https://www.pcgamer.com/hidden-door-pc-gaming-show-2023-interview/) PC Gamer | 2023-06-11  
- [Exploring the potential of generative AI in games](https://venturebeat.com/games/exploring-the-potential-of-generative-ai-in-games/) VentureBeat | 2023-05-23  
- [AI Is Reimagining the Way We Play Role-Playing Games](https://www.cnet.com/tech/services-and-software/ai-is-reimagining-the-way-we-play-role-playing-games/) CNET | 2023-05-06  
- [GamesBeat Summit 2023 will capture how generative AI is changing gaming](https://venturebeat.com/games/gamesbeat-summit-2023-will-capture-how-generative-ai-is-changing-gaming/) VentureBeat | 2023-05-03  
- [AI Can't Take Over Everyone's Jobs Soon (If Ever)](https://spectrum.ieee.org/ai-taking-over-jobs) IEEE Spectrum | 2023-05-03  
- [I saw the first major 'AI game' coming to PC, and it convinced me of its potential for storytelling](https://www.pcgamer.com/hidden-door-ai-game-narrative-rpg/) PC Gamer | 2023-04-05  
- [Hidden Door wants to turn fiction into immersive roleplaying experiences](https://techcrunch.com/2022/10/27/hidden-door-wants-to-turn-fiction-into-immersive-roleplaying-experiences/) TechCrunch | 2022-10-27  
- [Hidden Door raises $7m to build the future of immersive entertainment](/content/blog/announcing-series-seed/index.html) 2022-07-21  
- [Hidden Door Launches AI Game Platform to Build the Narrative Multiverse](https://www.businesswire.com/news/home/20220316005334/en/Hidden-Door-Launches-AI-Game-Platform-to-Build-the-Narrative-Multiverse) Business Wire | 2022-03-16  
- [Hidden Door reveals its AI-powered narrative game platform](https://venturebeat.com/2022/03/16/hidden-door-reveals-its-ai-powered-narrative-game-building-platform/) VentureBeat | 2022-03-16  
- [Hilary Mason Explains Machine Learning in 5 Levels of Difficulty](https://www.youtube.com/watch?v=5q87K1WaoFI) WIRED | 2021-08-18

#### Logos

#### Team

- Hilary Mason, Co-founder, CEO
- Matt Brandwein, Co-founder, Product
- Brianna McHorse, Engineering Manager
- Chris Wallace, Software Engineer
- Rourke Bywater, Narrative Designer
- Hattie Hayes, Growth Marketing
